If every callback your business handles could become more than just another expense.

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Today we are talking about something I don't think a lot of contractors are aware of.

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If your business is already

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Offering warranties on your work.

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What if there was a way to keep more of that money inside of your business instead of

spending it somewhere else?

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Hey, I'm Shay Toya.

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I've spent more than 10 years in construction, working behind the scenes in marketing,

hiring, and I've seen how overwhelming it can be to grow a business.

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That's how we've learned to build a sustainable business using clear systems, strong

communication, and intentional recruiting.

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If you're ready for better hiring, smarter remarketing, and a business that doesn't fall

apart when you step away, welcome to building better contractor businesses.

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So, welcome.

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I'm super excited to have the opportunity to be speaking with today, Tim Bird, who is the

founder of Warranty RE.

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Tim, can you just share with us a little bit about who you are and

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How you ended up in the warranty business?

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Well, my name is Tim Byrd.

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I am the father of eight kids and four grandkids and with all my in-laws.

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I have we have a a group of twenty is our current number of family members.

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And we live in Virginia.

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well, not all of us, but I live in Virginia and I live on a little farm called Critter

Cove.

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And Critter Cove is been here for over twenty years and it's a a little piece of heaven.

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A a peninsula that sticks out in a lake, and we have horses and chickens and dogs and we

have a children's ministry here.

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In fact there's a whole bunch of kids outside right this minute enjoying Critter Cove and

learning a little bit about Jesus while they're here.

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I love that.

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And you said eight kids and some grandchildren.

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That is pretty.

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I have I have kids as well and they're they're a lot younger, four and six, so that's

pretty cool.

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How did you get into the the warranty business?

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several years ago I was in the insurance business and uh I had I was in the Coast Guard

and I came to Virginia and got out of the Coast Guard and I was gonna be a tugboat

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captain.

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That's what I thought I was gonna be.

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Uh but God had some different paths for me to go down because he shut that door and he

opened up a a door of me working in in the insurance business.

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So I actually knocked on doors selling life insurance.

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to to begin with, which I can tell y'all is an educational experience in itself.

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And after that I had a friend of mine that I had sold insurance with and he's like, Man,

you need to come get the car business.

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Car business is the place to be.

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So I got in the car business and I sold cars for a little while.

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And because of my insurance background, they put me into what's called finance and

insurance, which are a business manager.

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And so I did that for several years.

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And a company hired me to train other business managers.

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And uh after that I I worked for them for a little over three years.

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And one day they were like, you know, you guys need to get out there and work harder.

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Why if you need us, we'll be at the golf course.

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And I'm like, Hmm, I think I can do this myself.

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Thirty two years ago, I started my own company.

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And that company was providing warranties and service contracts to the car business.

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And that's where we got started.

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We've been in business for thirty-two years.

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And not too terribly long ago, I was having a conversation with a company, the guy on the

HVAC company.

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He's like, I uh just asking, just talking, having a conversation, and he's like he's a

pretty big company.

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He he sold fifteen hundred new HVAC units a year, which is that's a big company, but he's

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buying a warranty, a labor warranty from a third party, and he was paying four hundred

dollars for each one of those labor warranties and as a value add.

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So, you know, you you do business with me and we're going to, you know, cover our our work

for, you know, a year, two years, whatever it was.

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And I'm like, man, he's he's got six hundred thousand dollars a year he's sending off to a

third party warranty company.

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I'm like, this is exactly like what happens in the car business.

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Car dealers buy warranties from third party companies to put on their cars.

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And when they do that, they send that money away and that money's gone forever.

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Now, hopefully the warranty company is going to cover some claims, but in this case with

the HVAC guy.

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Now you guys listening to this, you know.

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Do you think he has six hundred thousand dollars a year in claims?

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Of course not.

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So what we do is we set you up.

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To own your own warranty.

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And by owning your own warranty company, there's a great number of benefits.

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But one of the best is that instead of sending that $600 or however much it is off to a

third party company, you're sending it to your own company that we set up for you.

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That's what we do.

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Been doing it for over 30 years.

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And by doing that, Uncle Sam says that you can put $2.9 million a year into a reinsurance

company and not pay any tax on it.

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Okay.

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So right now you're probably either you're buying a warranty from somebody or you're just

warranting it yourself because yeah y you know, everybody has comebacks.

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I don't care how good you are, how good of products you have, you have mistakes get made

and you have to send somebody back out to fix it.

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Or if that that's not the case, if it's a new even a new part can fail and you have to

even and the manufacturer may cover the part.

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But they're not gonna cover your guy going out there.

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And and you and I both know, Shertoya, that if they go out there, you're pulling them off

another job, right?

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A paying job, to send them out to a job that's not a paying job.

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So it can be a real hit for a business owner.

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So that that is one of the main premises and reasons why we do this.

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Now there there are so many great benefits to doing that.

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So

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That is um amazing, Tim.

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And I don't think most contractors even are aware that this is available.

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So thank you for sharing that.

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And I've also you and I kinda come through the kind of the same background.

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I sold life insurance for a little while as well as worked at a cart dealership.

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Yes, I do know.

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And so, you know, you you did mention a lot.

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You mentioned to us of what a warranty is.

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Do you have anything to add on on to that before we move on to

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Yeah.

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So so with with your audience who prom primarily or contractors and contractors are going

to like I said, they they go out and they do a job and they want to warranty their job.

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They're going in other words, they want to guarantee their job.

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And because you know that's what all good business owners do is they guarantee their work.

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This gives you an opportunity to actually set aside funds

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To cover that.

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Now, I want y'all to understand something that's very important.

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Okay.

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When you you most of you guys are probably S Corps or LLCs or a combination, and which

means that you are a flow-through corporation.

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So you make a dollar and that dollar goes through the process, and whatever you don't

expense out, whatever's left over, becomes your taxable income.

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And you guys know that that number.

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Whatever it is, you're going to pay taxes on it.

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And it's not always the cash that you have in the bank, right?

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It it's the number that you have to pay taxes on.

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So anything that you can expense out is things that you're not paying taxes on on your

corporate side.

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And when we move it to your warranty company side, you're not paying taxes on it there

either.

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Okay.

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You can actually stack it up.

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And and let me back up and say something about ownership about.

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This.

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You're the stockholder.

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Okay.

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I I'm not talking about your your employees, not your not your company.

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You are the stockholder.

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Now, and it may be you and a business partner, but you own the warranty company.

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So all of that money that you're you're expensing out and you're moving it over to your

warranty company is is

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now money for the warranty company.

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So the best way I can explain this is kinda like car insurance.

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When you buy you know so Shayah, what how long is your car insurance policy for?

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One year.

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Right.

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So most of them are either six months or a year.

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And do you know why that is?

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to to kinda to I guess the risk factor to see the liability of you as a driver.

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Right.

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part of it.

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But it's the main reason is is that when they collect your premium, it get that premium

goes into the insurance company and they have to reserve it to pay claims, right?

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But once the contract has expired, it bec it goes from premium to underwriting profit,

okay?

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And when it goes to underwriting profit, who has the biggest buildings in the cities?

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The insurance companies and the banks, right?

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It's because they're killing it.

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And what this allows you as a contractor to do, and like you said, have you heard of this

before?

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No, having having your own warranty company.

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Have you heard of that before?

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So the thing is that this is new to your industry.

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There are some big companies out there that sell warranties to contractors, but nobody is

really in the helping contractors set up their own warranty company.

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Now, let me give you just an example to go by.

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Okay.

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We have a roofer, for instance.

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A guy puts on roofs and he charges uh $1,000 for a warranty.

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Okay.

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Now, he takes that $1,000 and expends it out of his warranty company, and he does.

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two hundred of those a year.

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Okay.

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He has he has expensed out two hundred thousand dollars out of his corporation and he

moves that two hundred thousand dollars to his warranty company.

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Now that that money can sit there forever and I'll get back to that a little later on

about a lot of the benefits to that.

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But so year one he puts two hundred thousand dollars in there.

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Year two he puts two hundred thousand.

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Now he's at four hundred and then year three he's at six hundred.

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Okay.

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Now he's got six hundred thousand dollars in his reinsurance company.

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And let's say he paid out a hundred thousand dollars in claims.

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I mean, I I doubt it's gonna be that much, but let's say he did.

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He paid he had he had to go out and fix some things that got messed up.

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Mine own roof.

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One they they put a new roof on my house and they didn't put the plywood on their right

and they had to come back and redo the whole thing, okay?

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And that that can be expensive.

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Even if the manufacturer covered the uh material part of it, it's a labor cost.

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But but so let's say he spent that money and now he's got in his warranty company he has

five hundred thousand dollars.

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Okay.

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Now he can take that five hundred thousand dollars out and use it for anything he wants

to.

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He can use it to grow buy equipment.

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He can use it to for whatever.

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And and

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and get this.

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He can borrow the money from himself.

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And if you borrow the money from your own asset, it does not create a taxable event.

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Okay?

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Uncle Sam, as I said, says you can put two point nine million dollars a year into a

reinsurance company and not pay any tax on that premium.

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All right?

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Or what the whole time it's in there.

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And it's not a flow through corporation.

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So that money you you're not every year you're not having to

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Pay in any taxes on that.

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We do a tax return for you, and it just declares what you've done.

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It does not, you don't pay any taxes on it.

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So, what that allows you to do is build a capital resource.

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So now, now you have your main company and you have a come alongside that, you have a

warranty company.

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And that warranty company is now, you're building up money in that so that.

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that capital resource to use for whatever you need to use it for.

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I'll give you an example.

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We had a client recently that his son wanted to buy a house.

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So he decided, now he's got several million dollars in his warranty company.

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And he just like, well look, instead of you going to get a mortgage, I'll just l I'll loan

you the money out of my warranty company.

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And which two things happen.

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One is the son gets a better deal because he's not paying loaded

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upfront interest, right?

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And number two, the dad's getting a better deal because now he's using that money and

making some interest income off of that and helping out his son.

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So it just makes for a a very simple in in other words,

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Let me just say this guys, it gives you more options.

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If you want more options in this world, in this business, and we know how tough business

is, I've been in business for a very long time.

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It's very important to have as many options as possible, and especially one that gives you

this many options.

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Tim, that was great.

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A lot of information that you did share with me.

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so when it comes to these these these warranties, is there a starting range?

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Because what kind of what I'm understanding and you could tell me if I'm wrong.

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You're peeing into this warranty, and then if you don't use it at the end of the year, you

could possibly get money back.

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Is there a certain amount of dollars that you have to pay into the warranty or is it like

based off of how many employees you have?

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No, it's really based on the risk that you have.

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Okay.

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So if if you're if you're putting roofs on, that's a level of risk that's probably

different from HVAC unit or different from a plumber or electrician.

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But the it but the the thing is is what we've seen is a lot of companies like an HVAC

company will have not only do they have a warranty, but they sell a service contract.

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So they say, you know, if you pay us X number of dollars a month

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If you happen to have any problems at all, first of all, we're gonna put you at the front

of the line.

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Okay?

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Because one of the things we've all seen in the trades is when you need a plumber or

electrician or whatever, sometimes you gotta wait because they're so backed up.

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So if you're part of our membership program and you're paying for that, then when you do

have a problem, we're gonna put you at the front of the line.

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So there are so many different things you can do

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warranties, you can do a service contract, you can do a maintenance program.

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These are all things that you probably you those of you that are buying it from a third

party, instead of buying it from a third party, you can you're you're buying it from

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yourself.

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And and let me add this, Shetouya, that is no different.

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The only difference that anybody will notice is you, the customer, your employees, all of

them are not going to know any different

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Then what you've been doing.

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So that's great.

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And then one of the things that I I you know, just from the information that you've shared

with me, Tim, when it comes to reinsurance, can you just explain that in simple simple

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terms?

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reinsurance, the reason it's called reinsurance is because the these are not insurance

products, but they're insured products.

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Okay.

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And those insured products are backed up by a big insurance company.

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In other words, the reinsurance part of it.

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So you're going to insure it by the money that you are collecting and

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putting into your reinsurance company, but then we we cover you.

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So what that means is your company goes out of business and you got a bunch of claims and

they wipe out all your reserves and now there's no money to pay claims, which the odds of

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that happening are pretty slim.

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But even if it does happen, then we have to step in and cover those claims.

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That's the reinsurance.

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Got it.

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So just a another lifesaver pretty much.

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Is that what I'm hearing?

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It's w we're backing you up.

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So so what I want to say is is this is a turnkey deal.

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Okay.

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When you do business with us, and we've been doing this for so long, we have car dealers

and contractors from Hawaii to Alaska to Maine to Florida to Texas and everywhere in

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between.

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Okay.

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So we have been doing this and have the experience by and and like I said, we started out

in the car business just like you did.

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But we we started out in the car business, which who who has more warranties and problems

than the car business, right?

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So we started there and and then we found that my goodness, here's a whole industry that's

not being served.

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And that's why I'm here today.

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I want to spread the word.

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Guys, you're out here busting your tail and you're you're have problems that all

businesses have, but we can solve a lot of those problems.

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Y'all know what those problems are.

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You you think about it.

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You already talked about callbacks, okay?

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That's a problem.

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B buying a warrant and look, you guys that are buying a third party warranty, and Shet,

you know this is a fact that when when they buy a warranty, and then I had a guy tell me

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the other day, if we have a claim, we usually don't even file it because it's too much

trouble.

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Okay?

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It's they so

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So not only did they pay for the warranty, now they're paying for the guy to go back out

there and they're just eating it.

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So this this keeps you guys from eating all of that and turning it into a profit center.

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Now and look, when I say a profit center, I'm not talking about increasing your

corporation to make more money.

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It is gonna help your corporation, okay?

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But I'm telling you it's gonna put more money in your personal pocket.

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your pocket.

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All right, because you will be the stockholder of that company.

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That was great.

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And so you you you you shared with us a lot, you know, and I asked you kind of like when

it comes to kind of like the the what it looks like when you're, you know, you're

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purchasing or becoming you know, your own warranty company.

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You know, you mentioned HVAC, you've mentioned roofing.

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But do who do you believe this is really for?

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Can a smaller contractor also benefit from this or is it just for larger larger

contractors?

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Well, I you know, this is a business, okay?

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We're creating a company, and this company is actually a C Corp, okay?

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Now, like I said, most of you guys are S Corps or LLCs, and the and some I I we have a

local H HVAC company that's a C Corp.

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But this is not the same kind of C Corp.

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It is a small property and casualty insurance company.

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Okay.

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And so it has special rules that go along with that.

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And that being said, what that allows you to do is to to move that money over to that

company and and be able to access it.

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You're you're building a capital resource.

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So you see what I'm saying?

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Understood.

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And with you saying that, does that come with a lot of liabilities for the the contractor

who wants to become a a warranty owner?

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That makes sense?

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No.

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no, it doesn't.

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That you your liability, you already have the liability.

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You're just not you're not reserving for it.

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You already are going out and doing deals and making promises that you're not you're not

backing up with money.

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Okay.

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You in other words, you're not monetizing your risk.

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What what this allows you to do is

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is to set aside money to monetize your risk.

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And and it is perfectly the like I said, we've been doing this for many, many years.

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This is is a very legitimate business opportunity because you ever you have risk.

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So anybody, anybody that has risk in in that respect can reserve for it.

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Now, again, because it is a business, businesses have expenses.

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Every year we have to do a tax return.

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Well, we gotta pay a CPA for that.

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We don't actually do it.

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We pay somebody that's an expert in reinsurance to do it.

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Every year you have to have a b a license renewal, business license renewal.

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Well, you do that now, right?

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Okay.

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Now you don't have brick and mortar and you don't have trucks and equipment and all that

stuff.

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So the return on investment here is fantastic.

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However, you're gonna have uh you you need to be able to and you're gonna have claims.

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So you're gonna need to be able to put enough money away that it makes sense.

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All right.

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And we'll help you with that.

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So i if you think this is something that you're interested in, then give us a call and we

and we'll, you know, take 15 minutes and figure it out.

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Is this something that is beneficial to you?

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I I don't know.

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I I can't give you a an exact number until we talk because of course there's a lot of

similar businesses out there, but they're they're all different.

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Every one of You should see the car business.

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Good gracious.

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From franchises to buy here, pay here.

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You know, there there's all kinds of businesses out there and and bit different business

models.

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But we'll work with you to try to figure it out.

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Yeah, but I'm sure you've seen a lot, Tim.

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and you you you shared a lot.

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And I believe you might have already answered this, but what are some of the biggest

mistakes that you feel like contractors make when it comes to warranties?

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Well, I can tell you the number one regret of all of our clients is that they didn't do

this sooner.

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They look at it, they start adding to it, they realize the amount of money that they have

left on the table, the thousands of dollars that they have spent on different uh from

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third party warranty companies.

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Thousands and thousands.

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And so that that in itself is probably the biggest regret.

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The mistakes that are made, they're you know

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I I don't know that the mistakes are can be solved by setting up your own warranty

company.

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I think that in being in business as long as I have one of the things that I do is I try

to put God first in my life so that I have a s a sound pathway and in which to walk.

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Okay.

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And one thing that I learned from a guy named Zig Ziggler, he said, You can get everything

in life you want if you will just help enough other people get what they want.

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And that's our company motto.

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That's that's what we do.

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We we want you to succeed.

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This is not just uh us selling you a widget and and making some money off the widget.

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We we're we're gonna partner up with you in the sense that we are gonna help you set this

up.

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And we're not gonna make any money unless you make money.

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And we're going to have this so that it it it becomes a wealth builder.

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I want you guys to know that as far as return on investment.

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All right, you will get more out of this than anything else you do because everything else

is it has such a massive expense to do it.

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This has very little.

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And but it and it's something that you're you you have a risk on that you can that you can

use that risk to turn it into a profit center.

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Understood.

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So you gave so much great information.

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I know I had a question that came to mind and I totally forgot it.

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And so you did mention a fifteen minute phone call.

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Would you say that's the first step someone should make when it if they're interested in

working with you?

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just give us a call.

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Uh I mean you can go to our website, uh warranty read, just like it's the little hyphen

there, warranty dash read dot com.

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You can look around there.

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You can uh just fill out a little contact form and we'll contact you or you can call us at

eight four eight two four nine five three three and we'll we'll set up a time to talk

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then.

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Uh that that's the thing is by by contacting us w

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We can kind of analyze what you are.

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Not not just, you know, because I mean you could say, well, I'm a this kind of contractor,

that kind of contractor.

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Well, tell us about your business.

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Because our people are have been doing this a long time too.

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And they are very good at what they do.

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And they will help you to f to fit the solution that is best for you, the product that is

best for you.

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When I say product, I'm like

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warranty service contract, maintenance program, whatever it happens to be, and uh to to

fit your needs and and help you to to uh build and grow.

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But I'm gonna tell y'all something.

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If if you think this is a magic bullet that you don't have to work on, I'm here to tell

you that nothing is.

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Anything that you do, you have to put forth effort.

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And nothing worthwhile is easy, right?

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So, you know, if if you take this and you work it, it will be the

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the greatest source of profit that that you have as far as return on investment.

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So I hope you'll give us a call.

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And what I actually love about this, Tim, kind of what the things that you've shared with

us, it's things that people are already doing.

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With of course offering their own warranties.

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When it comes to a piece of advice, what piece of advice would you give to every

contractor?

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I I think that uh it's important to continue to educate yourself, okay?

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Guys and gals out there that are running companies, if you are not continuing to grow in

your business, um in your your personal growth.

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If you're not continuing to grow personally, then you're gonna have employees leave you.

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And you know why?

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Because they're it it's John Maxwell talks about the lid.

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I don't know if y'all are familiar with that.

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John Maxwell talks about the lid, and that lid is, you know, when people start bumping up

against your lid, which is your employees starting to know more about your business than

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you do, that's a problem.

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So educate yourself.

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Read good books and and continue to study.

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You know, I I'm constantly reading books.

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I I read a book recently.

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Well, y'all probably are familiar with Think and Grow Rich by Napoleon Hill.

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Okay, that was written in the nineteen twenties and thirties, right?

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And right after that he wrote a book called Outwitting the Devil.

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And that book was not released for seventy years because his wife was scared to death

that, you know, that somebody was gonna think ill of him for talking about the devil.

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But if you've ever read uh Screw tape letters by uh C.

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S.

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Lewis, which is a a story of two demons talking back and forth to each other about how

they can get Christians, thus this book

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Is about an interview with the devil.

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And the devil has to answer honestly.

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And the the knowledge and st the wisdom that comes out of this is fantastic.

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Now, Sharon Lecter uh is the one that got this release through the Napoleon Hill

Foundation.

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And then she also wrote a book called or co-authored a book.

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Well, y'all y'all have heard of Rich Dad Poor Dad, right?

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So she co-authored that.

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She also co-authored a book.

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called three feet from gold.

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And look, i if this doesn't hit the entrepreneurial nerve in your brain, I I don't know

what else will.

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But there the story that Napoleon Hill told in Thinking Grow Rich about a guy who was out

there mining for gold and he stopped, he gave up, he sold his stake, a guy comes in and

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found a brand new big stream of gold.

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three feet from where he had stopped.

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Okay.

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Which, you know, that that goes back to old Winston Churchfield Hill saying, never, never,

never give up, right?

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And so those are the kinds of books that that can really help inspire you, help you to

think about how, you know, as Napoleon Hill would say, definiteness of purpose, to have

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your purpose be focused in on that purpose and drive, drive that home.

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Because if you are focused on it,

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Then you're not gonna let things distract you.

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Another good book that I'll recommend real quick, and this is by a young lady.

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Her name is Natalie Dawson, and she wrote a book called Start the Work, okay?

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And Start the Work is not self-help as far as you know this wisdom kind of uh like

Napoleon Hill kind of stuff, or even John Maxwell.

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It is more of a step-by-step, exactly how

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y the things that you need to implement into your business right now.

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Everything like doing one on ones, putting in metrics, doing SOPs, you know, and and all

of these things, doing personal, professional, financial goal planning with your employees

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and and tuning in to their goals so that they can help you reach your goal.

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And that goes back to Zig Ziggler, right?

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You can get everything in life you want if you'll just help enough other people get it

they want.

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Love that.

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Tim, I've read all of those books but the last one and they were all great books, so I

will be sure to check that book out.

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Yes.

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I would say all of those books that you've mentioned has probably been a couple years.

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So I might be be due to do a reread.

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I I I I'm a big believer in when you read a book, depending on the stage of life you are,

of course, you're going to get different things.

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When it comes to contractors reaching out to you personally, or you know, you did mention

that your

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the warranty w website, which is great.

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How how should someone connect with you?

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Well, you can connect with us to the website or you can email us at you can email me, Tim,

at warranty read warranty dash read.com or call us at eight four eight two four nine five

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three three.

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We're on Facebook, all kinds of social media stuff.

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So uh we're here to help.

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I'm guys, I I I'm doing this podcast because I want you to know that there is options for

you out there that you didn't know about.

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And I I would really love to work with you and help you to set this up and you're gonna be

amazed.

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I look, I had a guy call me recently.

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One of our we have a new car franchise store that said uh was talking to a contractor

friend of his and he's a two hundred and fifty million dollar company.

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This guy's a contractor all over the United States, big.

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I I think he said he's in forty-eight states.

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And do you know that?

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He's calling because he heard about us and wants to figure out how they can set up a

warranty company to warranty their stuff.

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So if you're a two hundred fifty million dollar company or you're a two million dollar

company, give us a call.

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We can work with you and help you to grow and have the resources, give you more options.

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You know, that's what we're all looking for is more options to

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to do better at what we do because what this does, it you will make money on this deal,

but it will help you be a better business owner because your your all your claims

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processes are now be handled.

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It's you're going to have a a mechanism in place to handle the things that come up that

it's simple and easy.

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That your office just sends in the list of of warranties and then when you have claims,

they send in a list of

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The claims and and those are taken care of.

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And you you start getting money back for those things you've been eating.

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Right, well thank you so much, Tim, for this conversation.

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I learned a lot, uh, but thank you so much.

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I I hope you have a great one.

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Thank you for having me.

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God bless you.

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If you believe that this episode brought you real clarity, be sure to share it with

another contractor who also needs it.

444

And if you want to keep this conversation going, be sure to join our community of

contractors inside Building Better Contractor Businesses.

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Facebook group.

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This is a community where we talk through the real problems.

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That you are having in your business.

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The link will be found in our show notes.

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And remember, we are not just completing projects, we are building better contractor

businesses.

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I will see you next time.