Have you ever found yourself thinking, maybe I should start another business?

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Maybe I should try a different marketing strategy?

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Maybe I should get into real estate.

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As entrepreneurs, people who are very motivated, we're constantly surrounded by new

opportunities, social media that makes it seem like everyone is on to the next best thing.

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But what if the reason why you are not yet successful in your

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Contracting business is because you have not yet stayed committed to something long

enough.

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Today I'm speaking about the importance of why mastering one thing can completely change

your business in your life.

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Hey, I'm Shay Toya.

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I've spent more than 10 years in construction, working behind the scenes in marketing,

hiring, and I've seen how overwhelming it can be to grow a business.

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That's how we've learned to build a sustainable business using clear systems, strong

communication, and intentional recruiting.

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If you're ready for better hiring, smarter remarketing, and a business that doesn't fall

apart when you step away, welcome to building better contractor businesses.

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So, one thing that I have noticed from the years of being in business is that it's super

easy to become distracted.

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Everywhere we look, there's someone speaking about.

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Another opportunity.

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Start this business.

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Buy real estate.

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Learn to trade.

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Start a YouTube channel.

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That's another thing throughout the years that I've heard.

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Now with AI, we hear about use AI.

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The list never ends.

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And as technology grows, the list will continue to grow as well.

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As entrepreneurs, we naturally love ideas.

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We are visionaries because we are wired that way.

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But sometimes

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Our biggest strengths become our biggest weaknesses.

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Because of being consistent in one thing, we become average at 10.

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So this episode actually came to the idea by attending a networking event.

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And this networking event, there was a young woman who was probably around the age of 25

and who was asking, you know, we were sitting in a circle and she was asking everyone,

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what should she do?

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She told us.

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She is great at creating content and content that goes viral and that's super trending.

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But she wasn't sure if she should continue doing that or if she should try something else.

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Without hesitation, I told her, do that.

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Become the absolute best at social media.

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Don't spend the next five years chasing different careers.

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Spin the next five years becoming known for one thing.

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thing the conversation really stuck with me because honestly I've been feeling super

guilty myself.

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For years I've always thought of KB communications as Kevin's business.

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I love helping Kevin.

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I love being involved.

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But down deep I always thought I need something that's mine.

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So over years I've tried many different things.

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I've sold insurance

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I took on marketing clients.

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I became a travel agent.

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I also became a tax advisor.

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I've explored so many different business ideas.

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Every time I thought maybe this is the one.

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It's what I'm supposed to do.

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But eventually I had to be super honest with myself.

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Construction.

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Working with contractors.

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Helping business owners, building relationships, marketing.

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That's actually my lane.

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Within construction.

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I've been doing this for years and to say it 12 years to be exact.

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When I really stopped and thought about it, I realized this wasn't just Kevin's business

anymore.

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It had become my expertise too.

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And Kevin has experienced this too.

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During COVID, he spent a lot of time learning how to trade because that's the thing that

everyone told him he should do.

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Like many entrepreneurs, he enjoys learning new skills and getting new ideas.

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There is nothing wrong with exploring.

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But eventually you personally have to ask yourself, what's the one thing that deserves

most of my time?

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So when it comes to deciding what direction you want to go in your business, if it's

construction, if it's real estate, if it's marketing, whatever direction you decide to go

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in your business.

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For you to understand lesson one, every business is going to have problems.

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Here's something I've learned.

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Every new opportunity looks super exciting in the beginning.

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It's super fresh.

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It's different.

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You know, you're at that time, you're learning something new.

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And at that time, you imagine everything going right.

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But unfortunately, there comes a time where that excitement fades and it's not exciting

anymore.

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It's not new anymore.

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Then it becomes work.

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So no matter, no matter, no matter the career that you decide, at the beginning, it's

wonderful.

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When I was doing insurance, insurance has challenges.

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Marketing has challenges.

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Travel.

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We I love the travel.

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That even had challenges.

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Construction has a lot of challenges.

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Real estate, guys.

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Talk to real estate agents right now, they may say it's slow.

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Every business has struggles.

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Every business, you may struggle.

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Sometimes, you know, we look at other people's success and think, maybe I should be doing

that instead.

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But what we do not see of the years, we don't see behind the scenes.

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We don't see the years of struggled.

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We don't see that for years they didn't make any money.

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And when it comes to social media, we're seeing the highlights.

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You don't see every mistake that they've made.

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Most people don't talk about it.

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You don't see when they're stressed.

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And then we do not see the boring work.

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We don't see the things that they're doing on a consistent basis.

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What they do every day, every single day.

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The grass always looks greener from the outside.

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But once you're in business every day, your business has weeds.

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Your business has issues.

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Successful people don't keep jumping fences that look for greener grass.

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They water the grass and continue standing on it consistently.

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Lesson number two.

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Sometimes you have to understand you already have the right plan.

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And so we've experienced this with K and B communications.

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Over the years, we've hired marketing companies, we've worked with coaches.

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I've watched YouTube videos.

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We're like, oh, that's something that I need to do.

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We've changed strategies because someone convinced us there was a faster way.

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Some of those things do help and some of those things do not help.

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But looking back, a lot of times we were already on the right track.

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We just hadn't stayed consistent long enough.

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Or if it's not that we weren't being consistent long enough, it was because we weren't

doing enough of it.

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Sometimes success isn't about finding a better strategy.

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Sometimes it's about continuing doing the right things over and over and over again.

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Doing it longer, more consistently.

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Instead of networking once a month, you made it me need to do it more.

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Network every week consistently.

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Instead of posting once in a while or when you think about it, create it consistently.

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You know, instead of following up once in a while, as I'm saying, do it more.

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Keep following up.

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Most businesses don't fail because they had bad ideas.

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They failed because they quit too soon.

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I know most of us have had heard the story.

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If you've read a lot of motivated books, you've heard so many stories about where they're

so close to their their goals.

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They're so close to actually becoming successful.

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I believe it's called Three Feet from Gold within a couple books that I've read.

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And they were just so, so close.

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So, lesson number three, build what you already know.

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So there's one conversation that's always stuck with me.

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Last year, we had a financial advisor.

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And with our financial advisor, we were talking to them about different businesses that we

could invest into.

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And his advice was super simple.

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He said it's much easier.

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To build from something you already know.

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He's like, expand the business you're already running.

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Buy another business that's similar.

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Add a service that makes sense.

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Build onto your experiences.

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Every time you start something new, you are starting from zero.

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You are having to learn something new.

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You are having to learn a new industry.

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You're having to build new relationships and earn new trust.

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So why throw away

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years of experience if you don't have to.

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Lesson number four.

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Become the expert in one thing.

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When people need help, what do you want them to think?

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You want them to think of you.

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When someone needs help, you want them to see you as the expert in what you offer.

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So if you're a, I don't know, I'm afraid that's a real estate agent.

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If you're a real estate agent, if I know someone who needs to buy a house, I am

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Connecting them to her because she's an expert in that one thing.

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And so you want people to know of you as that expert, kind of like they'd be silly not to

do business with you.

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And that's only possible if you've stayed in your lane long enough to become known.

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Experts earn trust, experts earn referrals, experts earn better opportunities.

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And then also experts usually make more money because people value experience.

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If you think of a doctor who specializes, a lot of times those doctors make more money

too.

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And so this does not happen overnight.

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It happens over years of showing up, speaking about consistently the same thing.

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So lesson number five.

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Stop multitasking.

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I say this often.

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We all think we are a great multitasker, but the truth is you're not.

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I am not.

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I try, but I'm not.

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When you have to switch back and forth to different things.

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We're simply switching our attention back and forth.

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Every time we switch, you lose focus.

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Imagine what could happen if you put all of your energy into one thing, one business, one

mission, one goal.

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How much further ahead would you be five years from now if you just stayed focused on one

thing?

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I would also like to add, you know, I've had friends who say they

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Are super creative, which is awesome, who say they're they want to do multiple different

things.

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But the thing is, you have to first become an expert in that one thing.

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You first have to have the opportunity to make real money before you get into a new

business, a new opportunity, a new strategy.

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Once you actually have money in the bank, things become a lot easier.

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So I do have a book recommendation.

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That this book had actually changed my mind on a lot of things years, years ago.

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If you've never read it, I do recommend it.

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It's called The One Thing by Gary Keller and Jay Papison.

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And so one of my favorite questions from the book is: What's the one thing I can do such

that everything else becomes easier or unnecessary?

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That's a question every business owner should ask themselves regularly.

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So this week.

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I want you to do something super simple.

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Grab a piece of paper, write down every opportunity you are currently chasing, every side

hustle, every business idea, every project, every distraction, then ask yourself, which

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one is the most important?

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Where should I be paying my full attention to?

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What's the one thing that I've been doing for years?

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Building.

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And for me, that was being in the construction industry, and that's why I decided to go

the direction with this podcast.

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And what would happen if I committed to it for another five years instead of chasing

something new?

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Because that is what I've learned.

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Success isn't about doing everything.

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Success is about doing one thing exceptionally well.

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The opportunities will always be there.

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The distractions will always be there.

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The next shiny object will always be there.

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But the people who build incredible businesses are usually the ones who stay committed.

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The longest while everyone else gets distracted.

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So, what's the one thing you're going to commit through to over the next year?

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Remember, sometimes the answer isn't something different, but it's something that you're

already working towards.

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Just keep going and let's continue building a better contractor business.

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If you believe that this episode

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Brought you real clarity, be sure to share it with another contractor who also needs it.

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And if you want to keep this conversation going, be sure to join our community of

contractors inside Building Better Contractor Businesses.

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Facebook group.

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This is a community where we talk through the real problems.

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That you are having in your business.

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The link will be found in our show notes.

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And remember, we are not just completing projects, we are building better contractor

businesses.

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I will see you next time.