16. Why Your Lead Generation Isn’t Working and 3 Easy Ways to Attract Better Contractor Leads

Are you trying to figure out why your marketing is not working?

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Or why are you getting leads that aren't no good?

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In today's episode, we are talking about simple ways to improve your marketing, bring in

better leads, and grow your business better without being complicated.

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Hey, I'm Shay Toya.

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I've spent more than 10 years in construction.

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Working behind the scenes in marketing, hiring, and I've seen how overwhelming it can be

to grow a business.

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That's how we've learned to build a sustainable business using clear systems, strong

communication, and intentional recruiting.

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If you're ready for better hiring, smarter remarketing, and a business that doesn't fall

apart when you step away, welcome to building better contractor businesses.

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And if you want real conversations, be sure to join our Facebook group.

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This provides you opportunities to ask.

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questions get support our Facebook group is called Building Better Contractor Businesses.

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Join us.

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Let's get into this episode.

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So today I get the opportunity to speak with the Stadius Tondo on Purpose Media, who has a

marketing agency that only works with service companies.

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Can you just share with us a little bit more about

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Yeah, so on purpose media, we are a digital marketing company.

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So we do websites, SEO, Google Ads for home services and contractors at large for it.

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And those are the three things that we do.

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And it's focusing specifically on the digital marketing side of the business.

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Got it.

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And digital marketing can be very it can go very many different directions.

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You did mention ads.

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Is there something particular that you like to focus on?

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We focus mainly on the Google ads, the P PC or pay-per-click.

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I'm like, there's a lot that can happen online.

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And we just want to make sure that when we when we do the online stuff, we focus on things

that are the lower hanging fruit, if that makes sense.

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And so why I mean they could so it can make us look good.

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But no, the reality is when you look at uh at a business and you look at online marketing,

well, there's tons of things that you can do.

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I bucket people down into kind of different groups.

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So you have like three percent of a person's target market at any given time.

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knows they have a problem, they're information gathering a solution.

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They want to get it fixed right then and there.

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And so they are acutely aware of what's going on and they're going to turn to Google or

they're going to turn to AI and they're going to search for it.

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Those people are ready to buy.

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Another 17% of a person's target market at any point in time knows they have a problem.

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They're information gathering a solution.

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So now they're looking for information to be able to fix their problem.

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Another 20%

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know they have a problem, they don't care about a solution.

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And the last sixty percent don't know they have a problem, don't know that they have a

solution.

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And so when you want to market online, you can market to all of those different groups of

people.

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We chose as an as a company to focus on that three and that seventeen percent because the

likelihood of them purchasing is a lot higher.

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Got it.

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No, that totally makes sense.

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But what are some of the things that you guys might do to just get someone started when

they possibly've never actually worked with an agency like yours?

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Never worked with an agency or just never worked with anybody like don't even have a

website?

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Maybe they have a website, but maybe it's just off

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Sure.

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So the the first step is to is to is to do an audit to find out, okay, does the website

actually suck?

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Is it awful?

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Does it need to be redone or not?

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And that's generally where we want where we want to start.

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I get it.

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Some people have this distaste for marketing companies and digital marketing specifically.

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Uh and maybe that's a another another conversation or another question later.

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But when you think about this looking at online, well, the the first thing is people will

say,

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I read somebody's like twenty p twenty things that you need to be doing as a for for your

company and like fifth or sixth was the website.

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I actually think almost number one is a website.

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And it doesn't have to be this robust 100 page website.

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No, but it needs to have your core services and it needs to look professional.

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Why?

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Because if you get a referral, if you are big on referral business.

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Well, your referrals are still gonna look at your business.

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They're still gonna look you up up online.

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They're gonna look at your website and they're gonna judge.

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Sure, the referral has a lot of weight, but they're also gonna look at the website when

it's on there.

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Anybody is generally finding, I mean, shouldn't say anybody.

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Most people are still landing on the website to see if you're a legitimate business or

not.

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So it's number one.

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So that that's where a person needs to start.

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From there, it kind of depends on on where they're at in their arc of their their business

journey and what they have to spend on on marketing.

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But I always think that it

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website is the starting foundational pillar for everything.

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Got it.

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No, and I agree, especially being a service based business, most of us do get referrals.

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So that's great.

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And so you said w websites.

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So let's just say it's really w what's in someone's maybe they feel like they can't afford

an ads, but they can afford their website.

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So would you say that's the first that should be their first foundation?

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Yes.

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Yeah.

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Yeah, the thing and and not everybody is ready to to have paid traffic coming for for

their business.

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Again, depending on the size of the business, some people don't need to spend money on

paid ads.

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You think about some markets and some contracting businesses.

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If you're gonna go to Google and you're gonna spend on Google pay-per-click ads, well, one

click can cost you ten, twenty, thirty, forty, fifty

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hundred dollars in some areas in some in some contracting businesses.

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So if you pay spend a hundred dollars for a click, one out of every three, one out of

every four people that click call you and one out of two book.

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So you on the high side, that's four hundred dollars for a phone call, eight hundred

dollars for a job.

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Now depending on the on the business, sure, some businesses um are smaller contract jobs,

some are big contract jobs.

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They'll spend eight hundred dollars all day long, but some don't want to spend that money

depending on the size of where they're at.

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it and while you're speaking to contractors, what are what are you hearing are their

biggest frustration?

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Transparency, for one, they don't know what uh their marketing agency is even doing for

them.

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You know, what's happening on the back end, what's going on in here.

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There's just no conversation that they can have easily with their marketing company, and

their marketing company hides behind hides behind big words that confuse people when it

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comes to digital marketing.

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Most contractors don't speak digital marketing.

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And so an agency shouldn't get lost in the technical jargon and should be able to break

that down into simplistic terms.

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Got it.

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No, I get it.

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We've worked with many agencies, so I totally understand that.

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Um and then just kind of reading what you've done in the past, I know one of the things

that you started off with was selling cut coat knives.

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How did that approach or how did that make you get into marketing?

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I don't

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think cuckoo really necessarily got me into marketing specifically.

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I mean, I got well, I guess I kind of did because the when I first had my first marketing

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And I got headhunted into that role because I uh hello.

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It's a muted you muted your cell your phone, but not the office line.

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So but when I got into into Kutko, my first print job, I got headhunted into uh the role

and because I sold Kutko knives.

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I think the biggest part of what it's been able to do for me is being able to to just pick

up the phone and call anybody or have a conversation with anybody to be able to sell my

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services.

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But also the leadership skills that I learned from it because we've got a team of twelve

I've got twelve team members or twelve employees.

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And so I know how to lead them because of Cutco and what I was able to learn as a manager

there.

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Yeah, I know that it's I feel like different things in different in life, you know,

prepare us for where we're heading.

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So I think that's great.

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When it comes to marketing, what would you say where do most contractors struggle?

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I think they want to I mean there's a few things.

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Um I see it a lot in some of the Facebook groups that I'm in where they ask for groupthink

on what works for that one person for their marketing and then they get all of this random

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information of confliction of this and this worked, but this didn't, and they just get

overwhelmed for it and that's one thing.

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And so groupthink is a tough one.

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Um the other one is trying to do everything instead of focusing on a few things and

getting really good at it and going too wide.

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and then the third thing that I see is is starting something but stopping before they get

the results.

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Radio is a good example.

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On average, you need to be doing radio for nine to twelve months before you start to see

any form of an ROI in uptick in searches and call volume from it.

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Nine to twelve months.

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Most people do it for like a month and like, well, I got nothing.

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Well, like, yeah, because you spent a month instead of nine to twelve.

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So sometimes it's this time based thing.

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when it comes to marketing that you need to look at to say, okay, well I actually need to

spend time going through and doing all of these things prior to actually pulling the plug

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on it.

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And then how do you get contractors to understand that?

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I mean, look, some don't.

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Um, and it's just the reality for it.

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I mean, me, I just don't I don't I don't hide behind something.

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I had a call with somebody last week and he's like, Well, how soon will I see results?

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And I looked at his his entire business and where he was at specifically in his journey,

and everybody is a little bit different.

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And I told him that you're probably not gonna see anything from SEO or search engine

optimization for three, four, five, six months.

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Like you might not get a single call.

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I mean, i you might you probably will, right?

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But prepare yourself for something that is going to take time because it's not something

that's an instant switch, a flip of the switch, because we have to build up this this

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authority.

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You know, the best analogy that I've ever came across is NASCAR.

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Whether you love or you hate NASCAR, everybody understands it.

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You're driving left and you're driving in a lap, right?

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Well, the competition when it comes to like SEO, for example, or any type of marketing,

they're on lap a hundred.

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Your car could be on lap five, ten, twenty five.

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I don't know.

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We'd have to look at the numbers.

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And let's just say it's on lap twenty five.

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Petition's on lap a hundred.

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Well, they're ahead of you.

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Well, you pit your car, you're gonna get it back out there with a uh more secret

aerodynamic body, a faster engine, a better transmission, tires that go faster or better

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sticky on the track so you can make corners faster, right?

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All these things that you're gonna add into your vehicle, then you're gonna get back out

there.

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Right?

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Well, you're still on lap twenty-five because you pit your car.

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Your competition now is on lap 102, 103, because they've d 'cause they lapped you.

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Well, when you get rolling with this better, faster, quicker car, you're gonna eventually

lap them and you're gonna keep lapping them.

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So now by the time they get to lap 140, you're on lap 130.

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Lap 150, you're the same.

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Lap one 152, you passed them.

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And so it's this time thing, and and you have to just take take your time with it.

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And that's the the biggest and best analogy that I've ever been able to come up with,

specifically when it comes to taking time for marketing, but also explaining SEO and why

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it takes time.

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I so we're the turtle.

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Yeah.

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Yeah.

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No, I I love that.

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Um, you know, one of the things I need to talk about was referrals.

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Um, which you know, a lot of contractors do work off referrals, but when does that become

risky?

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I think when they want to scale past it, look, you've probably seen it and you you've had

lots of conversations with lots of contractors.

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Some contractors are happy being uh you know, what we call a chuck in a truck.

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right?

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One man, one man man, uh, which is completely fine by the way.

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I have no issues with somebody wanting to just be a small contractor by themselves.

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We got other people that are ten, fifteen, twenty vans, some people that want to be a

hundred, hundred and fifty, some a thousand.

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Cool.

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Anywhere in between that.

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Well, if you're on the lower side of that number and you wanna grow.

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If you're a one or two or three man operation and you've relied solely on referrals to get

to a 10 van operation, 15 van operation, 25 van, whatever the number is, whatever your

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goal is, by the way, that what social media wants your goal to be, what you want your goal

to be.

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And referrals aren't going to get you there for everything.

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Yeah, you have to diversify outside of that.

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Part of a caveat on that is if you're working on your contractor and you've got

relationships with builders, for example, and

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Let's say you're in a commercial HVAC contractor doing new construction.

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Okay, well, a lot of that is referrals in word of mouth and relationships.

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There's it's tougher to market for that.

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Now, if you're a residential HVAC contractor and you want to grow to 10 vans, you are not

going to be able to get there on referrals alone.

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And so it's this slippery slope of people thinking that they can solely rely on it for

everything.

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Because you think about that, if you go back to that commercial example.

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And you're working with a builder and that builder decides to farm that out to somebody

else.

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Well, there goes your business overnight.

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You haven't diversified outside of that.

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So are your referrals going to keep you going?

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Is your relationship going to keep you going?

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You gotta look elsewhere.

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Right.

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And what and what I've learned too is that people retire, whatever happens, happens.

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So that's important.

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Mm-hmm.

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Is there any what is like it sounds like you've been doing this for quite a while?

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What are the biggest mistakes that you see from contractors when it comes to online

marketing?

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Some of the biggest mistakes I think are moving between agencies too quickly.

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Every three to six months they have a new agency and they blame the agency.

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Well, I've got data that says that there's some contractors that there are they need to

look in the mirror first and foremost to say, Hey, my operations are the actual reason

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that the marketing isn't working.

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Or sometimes the marketing isn't working.

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Okay.

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But

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Understanding the data and the nuances behind that.

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Another one, depending on what the marketing company is doing.

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So for example, when we do SEO and we do pay-per-click, we're beholden to people that are

searching for that that that service at the time, right?

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There's no search volume, we can't make your phone ring if search volume is down.

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Everybody understands hot and cold seasons.

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And I'm gonna use HVAC because that's just the easiest way for us to to to to explain

this.

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And so we know that depending on where you're at, if you're in the Sun Belt in the US.

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It is starting to get hot right now.

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Right.

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Your air conditioning is starting to run right now.

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Right.

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If you're up in the northern parts, well, not so much.

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Like it's a it's a high 60 today.

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So for for me, guess what?

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My air conditioner is probably not going to run.

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If it does, it's going to be 30 minutes at nighttime to cool a house down.

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I could have opened up a window, right?

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My furnace runs for 30 to 45 minutes in the morning to warm my house up.

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And that's it.

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So it's a it's a shoulder season.

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Do you think that I'm gonna call more?

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Right now?

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No, because my stuff isn't running, it's not breaking down.

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But when it gets hot, guess what?

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Call volume increases because things people's systems are running more and then they break

down.

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And so it's understanding that and and looking to say, okay, well if search volume is

down, my marketing company isn't doing the right job.

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Well, no, well, they probably are, but is search volume down?

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Got it.

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No, I get that.

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I live here in Las Vegas.

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So it's it gets really hot.

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And that's back company to us is very important.

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Mm-hmm.

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So I that's really important.

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And you know, one of the things I've you know you've talked about is Google and ads.

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What are your thoughts of Google, the Google business profile of you know, of it being

underused and why is it important?

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I think so many people sleep on their Google business profile.

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And you think about any contractor, what happens when a consumer needs the services?

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Well, they Google it.

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I made sure they're going to AI now too and they're asking ChatGPT or Gemini or Claude or

whatever other AI system that they're that they're using for.

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It's the same concept.

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And so when somebody finds a person, again, to go back to that three percent of the target

market.

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At any given time knows they have a problem, they're information gathering a solution.

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They or they they want to buy their solution now.

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50 to 60 percent of traffic for those search terms lands on a Google business profile.

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20, 30 percent on ads, the rest on like the stuff on the bottom.

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So you want to target to the most applicable amount of traffic, it's your Google business

profile.

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And that's why most people need to sleep on it.

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Easy tip for people that are that are looking at their Google business profile and they're

like, wait, what is it?

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Well

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Search your Google, search your name, and you should see your Google business profile come

up, or the map pack is what it's often referred to.

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Two things that matter.

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Well, there's a few things that matter in it.

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One is your name, is your key, is your name, is a keyword in the business name.

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The other one is proximity to the searcher.

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So making sure you have your address on your Google business profile.

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From there, it's reviews and getting Google reviews consistently on a consistent basis,

daily if possible, Google reviews.

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And then another one, something that somebody can easily do today, is just start taking

photos of jobs, posting them as photos to your Google business profile.

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Got it.

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I just want to make sure I understood what you just said.

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So when it comes to someone's title, they should also add their service that they provide.

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Is that what I heard?

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Yes.

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So the ABC Home Services versus A B C Plumbing, Heating, Air Conditioning, ABC Home

Services versus A B C Custom Home Builders.

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You see what I mean on that?

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Like there's a big difference on that.

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So if you have now ABC custom home builders and somebody's gonna search custom home

builders, well they know exactly what that company does versus ABC home services.

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Okay, well, home services is plumbing, electrical, handyman, roofing, gutters, siding,

window cleaning, et cetera, et cetera, et cetera.

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Where

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Custom builder, cool.

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They know exactly what they do.

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Plumbing, heating, air conditioning, cool.

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I know exactly what they do.

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Electrical, I know exactly what they do.

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ABC handyman services, I know exactly what they do.

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So putting that actual search term and name in the Google business profile, I'm gonna put

a a caveat on this that just don't go changing your Google business profile to add that

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name in there unless you file a DBA or doing business as prior to changing your name.

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If you change your name on your Google business profile, Google will suspend your profile

pending reverification.

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You've got to submit all the documents to be able to show that that is your in fact your

actual legal name.

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So don't just go putting in a bunch of keywords into your name and hoping it's gonna

actually stick.

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It will get suspended.

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So you need to have the legal paperwork on the back end in order to be able to support

that.

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Thank you.

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for saying that, 'cause that was first time I ever heard that.

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I did learn that ab with the podcast, but no, I'm glad you said that because I'm sure we

were about to have a lot of people go in there and change it.

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So thank you.

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You're welcome.

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Yeah.

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Don't don't change it.

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Don't change it unless you have all the legalities in place before you change it.

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Awesome.

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And then of course talk to someone that can help you with that.

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Yes.

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So what are some of the the red flags that you see that contractors should watch when

hiring a marketing agency?

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Mm.

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Asking them what their asset ownership policy is is step number one.

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I can't believe I still have to have this conversation in twenty twenty six.

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Some marketing agencies, you don't own anything.

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You don't own your website.

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If you paid somebody ten, fifteen, twenty, whatever the number is for your website and you

don't own it.

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Red flag.

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Okay.

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because it's built on their proprietary system that

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You can't transfer out, blah, blah, blah.

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Like just be careful of that.

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And so if they don't publish, and by the way, an on-purpose media, we have a client

ownership asset policy published on our website.

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People know exactly what they're gonna get and what they're not gonna get should they stop

services with us.

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And so may that's like number one.

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Number two is asking them how long they've been in business for and how big their team is.

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Not to say that the one man bands aren't very good at what they do.

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There are some very successful ones out there.

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But asking them how long they've been doing digital marketing for.

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There's no barrier to entry to be a digital marketer.

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Do you have uh an a computer and an internet connection?

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Cool, digital marketer.

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And so like just that's just the reality.

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Like I've been doing digital marketing for um over six years.

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Um prior to that, print marketing for another six years.

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And so like twelve years of marketing experience with a team of twelve people on there.

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And so we've seen a lot and know a lot with what we do.

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And so

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Don't do the fly by nighters, the easy ones.

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Generally the other part too is it's an investment.

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Okay.

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So be wary of the the the people that only charge you a couple hundred dollars or five,

six hundred dollars for digital marketing and SEO and promise the moon to you because it's

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gonna be tough to do at that cost and that price point.

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And also be wary of people promising guaranteed results, specifically when it comes to

SEO.

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You can't guarantee SEO.

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There's no way.

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Can I guarantee some medium of paid traffic and P P C or pay per click and Google ads and

meta ads?

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Yeah.

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If somebody spends thousands of dollars a month on ad spend, I can put in a guarantee for

it.

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We just choose not to.

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No I we learned that the hard way.

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Years ago when we first got started, we paid a marketing service agency and as soon as we

stopped services, we did no longer own the website, so I can say that is true.

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Mm-hmm.

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It is.

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And it happens it happens more often than than than we think.

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And so just being aware and caution and cognizant of that, especially if you're putting in

a big investment into marketing, you should be able to own everything.

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The same thing with giving ownership access to a Google business profile.

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Under no circumstances does a marketing agency ever need

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Ownership access.

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I mean, maybe if they're building an API and some custom integrations for reviews, but

even then you can get away with most of that on a manager level access.

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You don't need ownership level.

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Person generally doesn't need ownership level access of your Google Ads account either, or

your meta ads account or any other ads account for that matter.

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Manager level access should be the only thing that you grant to anything of yours.

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Got it.

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Good to know.

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Mm-hmm.

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And for someone's who's currently listening and their phone isn't ringing, where should

they start?

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I don't think that they should start with digital marketing right off the hop.

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They should go if their phones ringing, they've got time.

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The question that I always ask is do you have more time than money or do you have more

money than time?

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Well, if you've got more money than time, get grassroots, go gorilla, go old school, go

knock on doors, go put on door hang, go go print off some door hangers.

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depending on your service and where you want to go.

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I mean, if you're going after commercial, then then obviously door hangers don't really

work, but you could go do some go try to set up some lunch and learns at some property

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management buildings.

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To be able to to to show them what you do and how you do it differently.

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Right.

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Yeah, you're gonna invest a little bit of time and money in that, but now you're getting

in front of the property managers because you can get your your information out there.

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If you're working with a bunch of builders, well, go network and meet some more builders.

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Go spend some time at a B and I or other chamber commerce networking events for those

sorts of things.

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If you need your phone to ring like right now, then the gold mine is likely in your Lost

Leads database or your own existing customer database.

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You likely have a database of customers sitting there somewhere that haven't been touched

in however long.

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Well, maybe you should go and start calling through those folks first and foremost because

that's the low-hanging fruit.

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Very rarely is SEO website an instant turn on and the the phone is miraculously gonna

ring.

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Can you do that with Google Ads and Pay Traffic?

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Yeah.

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If you're willing to invest the money into it.

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Generally you we could have an ads account and landing pages done in one to two weeks,

maybe three, depending on the company.

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Well, now you're one to three weeks out from having ads working and rolling.

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And if you're brand new to the ads world, well, guess what?

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It takes one to one to three months for the ads account to warm up to get the right data

into it to send it to the right people.

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Well, by that point in time, you needed the calls.

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So is digital still the instant, instant way to win?

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In some circumstan in some circumstances, yes.

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But I think there's a lot of things that contractors can do themselves.

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before they even go to invest that money into a digital marketing.

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And that low-hanging fruit that you mentioned is so underused of making sure you're

following up with old clients.

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So when it comes to branding and professionalism, how is that so important, you know, when

you're trying to attract better clients?

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It's I think it's the the most important part.

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I mean when you think well, branding is everything and it's memorable and people remember

it.

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And the the most successful contracting businesses for the most part have genuinely

rememorable brands because again, memorability, right?

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The other thing and again, sure you could say, Well, I'm just going after commercial

clients.

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What does my brand matter?

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I'm subbing out to home builders or whatever, or you know, I'm building

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apartment buildings and it doesn't really matter about my brand.

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Well, go back to that referral conversation that we had earlier and say, okay, well what

if that's something miraculously went away?

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How are you gonna stand out?

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How are people gonna know who you are?

399

I mean you've got a essentially a moving billboard invested into your vehicles and it's

underutilized.

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How often do you show up to a job site and your van has white lettering or no lettering or

your truck has no lettering on it.

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People wonder what you do.

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Well perhaps wrap your vehicle

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Put a nice brand on there, put some what it is that you do, because it's always gonna be

at job sites all the time.

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Whether you're residential or commercial, it's always gonna be there.

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It's always gonna be moved around.

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It's always gonna be driving.

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Why not get that thing actually done so it sticks out in its

408

Got it.

409

And then what are other ways that contractors can go for branding or use branding?

410

Look, branding is I think people also have this thing as well, branding is my logo uh and

my colors.

411

Well, it's more than that.

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Branding happens with the first interaction that you have with somebody.

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If you're gonna go to my point earlier, you're gonna go into, you know, property

management companies, for example, and you're gonna start having conversations with

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individuals.

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Well, that initial interaction is actually part of the brand.

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You think about if you're residential and you're showing up to a homeowner's house.

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How and where you park your vehicle?

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How you show up and how your how your team members present themselves.

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Do they show up in a dirty uniform?

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Or do you have five or six different clean pairs that they can switch out and w into and

between jobs?

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So they always have clean uniforms on when they show up to the door.

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Do they smell good?

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Are they are they properly groomed too?

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You know, do they do they look homeless or not?

425

I don't have an issue with I mean, I have a beard, so I can't say I have issues with beard

because what I actually trimmed my beard today because I'm like, going on a podcast.

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I haven't haven't been on a haven't had a video in in a week and a half.

427

So yeah, my beard was getting scraggly.

428

So I wanted to make sure that it looked trim neat and professional for today.

429

And so those are all part of the branding experience.

430

When you think about it, totality, how people interact, how you answer the phone is a

branding aspect of things.

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How many times you call people say, Hello?

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Like, well, no, like actually answer it the right way, guys.

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Like those all those small details, the total interaction is how you make somebody feel.

434

That's

435

Brand.

436

Right.

437

No, and I totally agree with you.

438

What when it comes to you know what separating those contractors contractors who are

growing on a consistently consistent basis from the ones who are staying stuck, what do

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you think it is?

440

Um, a lot of things.

441

I think deep down it's understanding numbers and understanding uh your inherent numbers

when it comes to your own particular business.

442

Because when you think about numbers and and how that works for things, you need to make

sure that the numbers are there.

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You understand everything and you do everything in an appropriate way.

444

So understanding what your your top line margins are, right?

445

And understanding uh hitting your gross margins, hitting your net profit.

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Are you adequately pricing jobs to be able to make sure that you have net margin?

447

And then also understanding what customer acquisition cost is or CAC for short.

448

And so people, um, the when you look at customer acquisition cost in and saying that,

okay, well, what do those things look like?

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Am I actually able to make money on a customer acquisition cost when I am doing

advertising?

450

Then can I reinvest into that to be able to do what I need to do?

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But then also looking at how many phone calls am I getting into my business and then am I

booking those?

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What is my booking rate?

453

What is my if you are in a sales capacity?

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What is your sales closing rate?

455

Now if you're in a repair to an install business, what is your repair ticket?

456

What is your re what is your install uh ticket?

457

What is your repair to turnover ratio to an install quote?

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And then what do you close on those?

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Understanding all of these numbers that that matter in your business.

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are the people that are gonna be able to drive the ship the right way because if they see

a number that isn't right, they're gonna adjust it and they're gonna course correct to a

461

new a new one.

462

Got it, no, that was perfect.

463

And is there anything else that you would like to share with us today?

464

No, I mean I think we've covered a lot.

465

I think this we've had a lot of information that that helped people out.

466

And if if anybody ever wants to reach out, I'm happy to have a conversation about

anything.

467

It's uh the they have a question, well let's have a conversation.

468

Awesome.

469

And I know you did mention that you at on purpose media, you guys do offer a free

marketing audit.

470

Can you just share with us a little bit more about that?

471

Yeah, sure.

472

So the marketing audit is essentially where we go through and the website is on

purposemedia.com forward slash audit.

473

pops up to a calendar.

474

Feel free to book a time on the calendar.

475

And we go through we go over your information.

476

We'll go over what we can see online from the the front end side of things.

477

If we wanted to go deeper onto the back end on like what you're if you are running Google

Ads and audit your Google Ads account, if we wanted to audit your Google Analytics, which

478

tracks the traffic on the website, we can do that.

479

We just need access to that and more time than just on the front end.

480

But we can take a look at is your website good or not good?

481

you know, is your Google business profile results good or not good?

482

Are they is your current marketing agency doing what they say they need to be doing, sort

of a thing?

483

And so grabbing a time on our calendar, we can go over anything that you want during those

forty-five minutes.

484

That's well, that's how long the booking is, is forty-five minutes.

485

So we don't need to use all of it, but yeah.

486

And I'm sure that's a perfect amount of time.

487

Uh and for those people who are also looking to possibly connect with you online, how do

they do that?

488

Yeah, so uh well our website, first and foremost, on purpose media.com.

489

I'm pretty active on Facebook.

490

That's generally where I do most of my online hanging out.

491

So Facebook.com, I think it's forward slash Thaddeus.tondu or Thaddeus Tondu, I don't

remember, on Facebook land.

492

And then I'm also on LinkedIn.

493

And LinkedIn, you can find me on Thaddeus Tondu as well.

494

You can basically Google my name, Thaddeus Tondu, and I uh command at the first several

pages of Google.

495

So follow me on any platform that that works for you.

496

Well, awesome, Thaddeus.

497

This today was amazing.

498

I get very exciting when we talk about marketing.

499

It's one of my favorite subjects.

500

So this was awesome.

501

Thank you so much for joining us today.

502

We'll talk soon, okay?

503

Awesome.

504

Very welcome.

505

Thanks for having me on.

506

Of course.